BETH PEARCEY NEAL
Experiential Marketing and Events
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Mother's Day at the Malibu Lumber Yard

What does Mom really want? Time off. I'm telling you, as a mother of 2, I want to be #$%^ing OFF.  And if I tell you that I don't want anything (gifts, breakfast in bed, homemade cards) I'm totally jus testing you. Duh. You best get up and get crackin'.

This Mother's Day I was able to celebrate it early, a week before, with my client, the Malibu Lumber Yard. They hired me to present, activate and direct a shopping day for Mom. Complete with a custom Flower Bar from XOBloom in Westlake Village, to instore specials  and extra gifts just for Mom (J.Crew, passing out bouquets? Yes.) and then light bites and sips all throughout the store. Such a good moment. And again, I had to 'work' so I felt like I got celebrated twice. See?